Rouleau really does have a Liquor and Insurance Store. When the producers of Corner Gas arrived in town, they thought that would be a funny thing to integrate into the show. It's proven to be popular with Corner Gas fans!

The store was first featured in season one episode, "Cousin Carl," when Oscar's failed attempt to return some empty beer bottles prompted him to try home brewing. Brent declared that the result, “tastes like you beat a skunk to death with a salmon.”

The exteriors of the store were filmed in Rouleau and the interiors were filmed at the Saskatchewan Sound Stage in Regina.